Investment Criteria

We invest in focused founders in Africa.

When should you seek Funding?

Fronesyz Capital syndicate members are entrepreneurs, CEOs, venture capitalists and business leaders who have founded, funded, and built world-class companies. We come from a wide array of industry expertise and together create an extensive network of entrepreneurial support.  We mentor and coach the entrepreneurs in whom we invest, serve on their boards, provide contacts and assist with team building, strategic planning and financing.

Management Team

We look for teams that are passionate, driven, and coachable. Teams must be ready to work with advisors and/or a Board of Directors.

Target Customer

Your market segment is identified and it is proven there is a demonstrable and significant demand for the proposed solution.

Market Size

The projected spending in the product category is large and growing.


Your potential competitors are identified, and there is an understanding of the company’s differentiation points.  True barriers to entry can help the company to maintain a competitive advantage.


You have proven the concept behind the product or technology. This should be confirmed with data or by objective experts. A comprehensive business plan has been developed to commercialize the technology.

Protected IP

Your intellectual property is protected and an exhaustive search has been performed to ensure no patents or trademarks, held by others, are infringed upon.

Sales Strategy

You have a plan to achieve widespread market penetration for the products and services. Determine if an internal direct sales team will be created or if external channel partners will be used.

Profit Potential

You can demonstrate how high gross margins and consistent cash flow growth will be achieved.

Capital Needs

You have identified use of funds raised and how they will incrementally grow the business. You know how much capital will be needed to breakeven.


You have developed reasonable financial projections - including an income statement, cash flow and balance sheet and supporting spreadsheets - based on logical and realistic assumptions.

Exit Strategy

You have a clear exit strategy that will enable Angel investors to generate a return of at least ten times their initial investment.

Business Plan

You have developed a comprehensive business plan that articulates the key assumptions and strategies for how the venture will grow.

Our Investment Process

Learn more about our typical funding cycle from screening to term sheet negotiations.

Ready to Apply?

Submit an application to be considered to present at our next screening.